Content is King. No. Yes. Maybe.
Content is only worthwhile if done correctly and CAN positively affect sales (and obviously traffic). Feel Unique have Newby Hands (Harpers Bazaar) as Editorial Director on their site.
Aaron Chatterly, CEO of FeelUnique.com recently spoke to Directors.of about the use of content on their site and the appointment of Newby. Here is his view on content not contributing to sales:
“I suspect they are doing it badly if they aren’t seeing positive results, one only has to look atASOS and Net-a-Porter to see the results of doing it well and we have seen a recent run of very high profile editors moving to very high profile etailers.”
Armani is the latest brand to use social media to engage with their audience and push their digital presence.
The live twitter discussions kick off on 1st June with the 1st Tweet Talk topic ‘China, The New Superpower’.
Just use the hashtag #ArmaniTweetTalks to join the panel’s discussion. The seven strong panel includes editors, bloggers and photographers. Topics covered will include online restrictions in China, similarities with the west, and the rapidly growing market.
It’s one not to miss.
Yesterday I attended Brand Republic‘s conference on Ecommerce Marketing Strategies. It was an interesting day with some insightful speakers. There were a few takeaway points, and I met some great people.
I couldn’t help but nod along to everything that Saverio Bianchi from La Boutique De Luxe spoke about. I just don’t understand why brands still split the brand experience on their site from the ecommerce side – see Exhibit A above. It seems I’m not the only one. Saverio charmingly called the brands schizophrenic and that the ‘guardians of the brand clash with the etail side of the brand’.
Question is, when will these brands realise the potential and become ‘one site’?
I’m really getting into Lyst. A lot of my friends are using it, and it’s dangerous for the bank balance.
And now they have teamed up with pinterest.
All you need to do is link your pinterest to your lyst account and you will get alerts when your ‘pinned’ items go into sale. Surely this is how all brands should be using this.
Hide the credit card.
Back in March, Karl Lagerfeld and Carine Roitfeld teamed up for The Little Black Jacket project. Various society types were photographed by Lagerfeld wearing the iconic jacket, and the photographs are currently on a touring exhibition (currently in Japan).
All photos can also be viewed online. Despite being extremely hard to navigate, I do think the site continues to create a mystery around the brand and the jacket. It definitely doesn’t make it seem any more accessible, which I feel is quite a good thing for this brand.
This is my favourite photo:
Supporting the website and the exhibition are two ‘making of videos’ which I feel are actually stronger than the website. What do you think?
Always a site that uses the latest web tools, Show Studio’s Nick Knight turned to Instagram for this latest shoot featuring model Cara Delevingne and an array of luxury jewellery brands.
On Friday 19th, followers of Show Studio on facebook, twitter and of course Instagram, accessed these images first. Alex Fury also provided fashion commentary via twitter. Nick Knight took to Instagram prior to the shoot to take some images of the set up of the shoot too.
They are beautiful images, and the addition of very cute kittens, puppies, rabbits and ducklings certainly help the charm.
I wonder who will be brave enough to use this method to launch a collection.
View the full shoot here.
I just clicked on an ad for Bottega Veneta and it directed me to this page (image above). No other info. I was intrigued. I added my initials and entered the site. Everything available online was ‘personalised’ with my initials. No need to ‘imagine’ what any item would look like.
All you need to do is select the product, select the size, position and colour of your initials, and purchase. So simple I almost spent £1k. An uncluttered and easy to use site. Bliss.
Love it, so simple.
And if you need to be inspired there is a beautifully shot film.