Pinterest is a visual bookmarking site where users creating image collections. It’s arguably the fastest growing social networking site and is constantly talked about.
The visual aspect means that it is a good match for luxury brands, but how should it be used? Content strategies should be carefully looked at, and it shouldn’t just be a way to regurgitate the same marketing material present everywhere else online and offline. Similar to how Instagram can be used to document production and ‘behind the scenes’, Pinterest can be used for the latest collection inspirations.
I love pinterest on a personal level to make sense of my thousands of bookmarks. On a business level, it’s a great traffic driver, driving more traffic than many other social sites. A recent survey has suggested that 21% of pinterest users have purchased an item they have seen on the site – impressive.
For the figures watch the video/read the blog at Luxury Society.